Rewards can keep customers coming back and smart cards, cell phones can make it personal
Loyalty programs are all about keeping customers. In a down economy, holding on to the business you have is more important than ever. While some businesses create their own loyalty programs, solutions providers can help do the heavy lifting and ease the burden that these programs can place on retailers or card issuers.
A new player in the loyalty market is working to tie retail loyalty to the consumer’s mobile phone. “It’s all about tethering the consumer to a brand via a mobile device,” says Jay Highley, president and COO of loyalty provider Tetherball LLC.
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